Name: Cereals & Grains Association
Item: Cereals & Grains Association
Author: admin

The Cereals & Grains Association is a global, nonprofit association representing nearly 2,000 scientists and food industry professionals who work to advance the understanding and knowledge of cereal grain science and its product development applications. They do this through research, leadership, education, technical service, and advocacy.

Cereal & Grains Association Vision

The Cereals & Grains Association works to deliver the science behind 75% of the world’s diet.

Cereal & Grains Association Mission

To advance innovation across the broad disciplines of cereal grain science through research, education, collaboration, technical service, and advocacy.

Members of the Cereals & Grains Association are the creative and scientific force behind one of the fastest growing segments of the food industry today. They’re responsible for producing some of the most popular and profitable grain-based food products. The chances are a Cereals & Grains Association member was involved in the designing, developing, and marketing of any new cracker, cookie, pretzel, or other snack food on the market.

Whole Grain Initiative (WGI)

The Cereals & Grains Association was instrumental in creating a definition of whole-grain foods. The Whole Grain Initiative (WGI) gathered academia, government agencies, and industry from around the globe to collaborate on a single definition:

Definition of a whole-grain food: A whole-grain food shall contain at least 50% whole-grain ingredients based on dry weight.
Requirements for designating ‘whole grain’ in the product name front-of-pack: Foods containing a minimum of 25% whole-grain ingredients based on dry weight, may make a front of pack claim on the presence of whole grain but cannot be designated ‘whole grain’ in the product name.

Cereals & Grains Association

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